‘We’re a Household!’ Cow and Calf’s Mooving Message on Lengthy Island Expressway, Courtesy of PETA


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December 14, 2023

Brittney Williams 202-483-7382

New York – For the busy vacation journey season, PETA has erected a sky-high enchantment on the Lengthy Island Expressway (heading into the town), reminding drivers that mom cows kind sturdy bonds with their infants and that households don’t want to be separated, killed, and decreased to steak or footwear.

Billboard featuring a cow and her calf with text reading we are a family, not footwear or food. Go vegan

“A mom’s love should come earlier than brie, burgers, and boots,” says PETA President Ingrid Newkirk, a vegan for 50 years. “PETA encourages everybody to supply cows and their calves a bit consolation and pleasure this vacation season and past by selecting vegan meals and fashions.”

Cows and different animals used for meals endure excessive crowding, routine mutilations with out ache reduction, and a terrifying journey in all climate circumstances to slaughterhouses, the place they’re killed violently and painfully on blood-soaked flooring. Within the dairy trade, calves are torn away from their moms, typically inside a day of beginning, in order that the milk meant to nourish them may be stolen and bought to people. As soon as mom cows’ our bodies put on out from repeated pregnancies, they’re despatched to slaughter.

Animal agriculture—which incorporates the leather-based trade, a serious a part of meat and dairy revenue margins—is accountable for practically one-fifth of all human-induced greenhouse fuel emissions. The World Financial institution experiences that cattle ranching has triggered over 80% of deforestation within the Amazon rainforest since 1970. Due to fires—lots of that are intentionally set to clear land to lift cows and develop crops to feed them—hotter temperatures, and droughts, elements of the Amazon at the moment are emitting extra carbon dioxide than they will soak up.

The billboard is positioned on the Lengthy Island Expressway heading into the Manhattan-bound Queens-Midtown Tunnel.

PETA—whose motto reads, partially, that “animals usually are not ours to eat or put on”—opposes speciesism, a human-supremacist worldview. The group gives a free vegan starter equipment and suggestions for animal-friendly clothes and accessories. For extra data, please go to PETA.org, take heed to The PETA Podcast, or comply with the group on X (previously Twitter), Fb, or Instagram.


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