That places a brand new hand on the wheel at what Wells Fargo has estimated is a $67 billion attire and footwear enterprise within the U.S. alone, together with third-party gross sales.
Freshwater was most not too long ago vice chairman of site visitors and advertising know-how, which the corporate mentioned made her “chargeable for constructing international, cross-channel and traffic-driving advertising capabilities, together with by way of social media, creator development and international purchasing occasions like Prime Day, Black Friday and Cyber Monday.”
Earlier than that, she held management roles in Amazon’s operations unit and served as vice chairman of forecasting.
Freshwater takes over the enterprise from Muge Erdirik Dogan, who led Amazon’s trend enterprise since February 2021.
In February, Nike’s international chief digital info officer Ratnakar Lavu — then the corporate’s prime know-how official — left the corporate. Nike and Erdirik Dogan didn’t instantly reply to queries.
Erdirik Dogan introduced an fascinating pedigree to the style trade having acquired a PhD from Carnegie Mellon in optimizing provide chains in chemical vegetation.
That helped her oversee a sprawling trend enterprise that features attire, footwear, sports activities, outside, train gear, luxurious trend and jewellery in addition to the Shopbop and Zappos subsidiaries.
She efficiently introduced huge trend manufacturers on board, together with Coach, which has crowed over the know-how, presentation and viewers supplied on the positioning and features a “View in 3D” function.
Erdirik Dogan additionally led Amazon Luxurious shops enterprise, which has not attracted trend’s megawatt high-end luxurious manufacturers, but it surely has made some inroads, for example with an unique bridal assortment with Rodarte.