Shareholders Need Solutions: Is lululemon Shedding Gross sales by Not Switching From Down and Wool?


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December 13, 2023

Sara Groves 202-483-7382

Vancouver, British Columbia – The demand for moral consumerism with an emphasis on animal- and environmentally pleasant vogue continues to skyrocket, with the marketplace for vegan supplies projected to surpass $11 billion in 2027—but lululemon is a holdout, persevering with to promote merchandise fabricated from down, wool, alpaca wool, and cashmere regardless of exposés revealing that they’re cruelly produced. Is the corporate driving away compassionate prospects by persevering with to supply and even improve the quantity of animal-derived supplies it makes use of? That’s what PETA’s new shareholder decision goals to seek out out.

PETA—which owns inventory within the firm—has submitted the decision forward of lululemon’s spring 2024 annual assembly, calling on the corporate’s board to fee a report that examines whether or not the corporate is damaging its fame and shedding gross sales by persevering with to supply and promote these animal-derived supplies. The decision factors out that PETA entities have launched a number of investigations into the wool, down, cashmere, and alpaca wool industries—which reveal that filthy dwelling circumstances, intense struggling, and violent slaughter are the norm and that “accountable” labels are little greater than business humane washing.

PETA Exposé Reveals Cruelty Behind Cashmere Sweaters

A picture from PETA Asia’s investigation right into a cashmere farm. Credit score: PETA

“Each cashmere sweater, wool mitten, and down jacket is fabricated from hair or feathers violently torn from the terrified animals they belonged to,” says PETA Government Vice President Tracy Reiman. “PETA is a shareholder calling on lululemon to report the true price of alienating form prospects who refuse to spend their cash on manufacturers that perpetuate this horrific cruelty.”

Investigations by PETA entities have revealed staff decapitating aware geese with a uninteresting axe, stomping on sheep and kicking them within the face, ripping out screaming goats’ hair with sharp metallic combs, and leaving alpacas—who have been so terrified they vomited in worry—with bloody, gaping wounds after shearing, amongst many different atrocities.

PETA—whose motto reads, partially, that “animals will not be ours to put on”—opposes speciesism, a human-supremacist worldview. For extra data, please go to, take heed to The PETA Podcast, or comply with the group on X (previously Twitter), Fb, or Instagram.


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