Patou Opens First Retailer in Paris at Galeries Lafayette – WWD

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HOMECOMING: French label Patou is lastly organising store in Paris, with its first everlasting handle at Galeries Lafayette Haussmann.

“It’s an enormous second for us as a result of it’s the primary official retailer in Paris because the relaunch — in 40 years, counting from its closure,” inventive director Guillaume Henry instructed WWD forward of the opening on Thursday.

The 730-square-foot area will carry the complete vary of Patou ready-to-wear and equipment and comes as “a part of a robust evolution of the ladies’s flooring that emphasize luxurious and designers with new unique manufacturers and ideas,” stated the division retailer’s common shopping for and merchandising director for womenswear Alix Morabito.

Till now, the model had been accessible to Parisian shoppers solely by means of division and multibrand shops, its e-commerce, in addition to the ephemeral Patou Market that happened in the summertime of 2021.

Patou chief govt officer Sophie Brocart stated the transfer was made “much more particular” in gentle of the long-standing relationship with the division retailer, which has carried the model since its first season.

For Henry, not organising store immediately in Paris was a part of a aware resolution to not “rudely shake the Sleeping Magnificence awake,” notably because the model’s not been retail-shy.

Not solely does it at the moment depend greater than 100 stockists worldwide, but it surely additionally has 10 shops throughout Korea and Japan, markets the place the model gained swift early monitoring. The primary-ever Patou retailer opened in Tokyo’s Omotesando Hills luxurious complicated in 2022.

That stated, “the Patou consumer is the Patou consumer wherever she or he is,” stated Henry, who needed the preliminary idea of an open and alluring area to translate into completely different geographies and retail settings.

The truth is, retail inside malls or malls is an train he notably enjoys. “It’s like having flatmates,” he quipped. Situated on the second ground of the division retailer’s fundamental constructing, Patou’s new neighbors will embrace Ami Paris and Kenzo.

Designed in-house, the area is decked within the label’s “smiling pink that isn’t too cute” hue and leans into Patou’s sustainable ethos by utilizing recycled woods and materials. 

Given the brand new handle’ proximity to the atelier and historic roots of the model, Henry stated he needed to emphasise the thought of an atelier.

Parts that nod to a couture workshop embrace beige and grey touches but in addition a chopping desk that can be residence to its purses and a triptych mirror in the same fashion to the one situated within the model’s retailer on Rue Saint-Florentin greater than 4 a long time in the past.

Congruent with Henry’s need to foster shut relationships with the Patou consumer, he promised this “gained’t simply be a sale area however a dwelling area” with workshops, talks and different meet-and-greet alternative with its Parisian clientele. 

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