Nonetheless Right here Opens Second Retailer in New York on Madison Ave. – WWD


Nonetheless Right here has made a giant transfer uptown.

The denim model based by Sonia and Maurice Mosseri opened its first retailer in NoLIta within the spring of 2022, a 380-square-foot boutique on Elizabeth Avenue that showcased its ladies’s denims and ready-to-wear in addition to an assortment of one-of-a-kind denim items hand-painted by Sonia Mosseri.

And final week, the corporate unveiled a retailer 4 occasions the scale at 905 Madison Avenue at 73rd Avenue.

Sonia Mosseri designed and furnished the area herself by scouting the marketplace for items that might finest showcase the gathering and likewise create a heat and intimate vibe. Along with permitting the assortment to have extra respiratory room, the store features a cozy sitting space within the rear the place clients can take pleasure in a cup of the corporate’s sustainably produced espresso, and settle in. The purpose of the enlargement, the house owners stated, was to create a neighborhood uptown the place clients really feel snug simply hanging out within the store.

Still Here Madison Avenue

The sitting space within the rear of the shop is meant to be a neighborhood gathering space.

Jonathan Hokklo

Within the spring, they stated, a tailor store can be added so denims will be altered, monogrammed or personalized.

Though the store has solely been open a number of days, the Mosseris already see a distinction between the uptown and downtown shopper, with the Madison Avenue buyer extra more likely to buy full outfits, they stated.

Along with a large assortment of denims, all of that are produced from 100% cotton deadstock, upcycled or BCI-certified supplies, Nonetheless Right here additionally sells complementary jackets, skirts and knitwear. The denims are provided in a wide range of matches together with the Tate, a traditional classic model that was the corporate’s first model, in addition to the brand new Cool, a wide-leg, low-rise mannequin with an adjustable drawstring toggle.

Still Here Madison Avenue

The shop is situated on Madison Avenue and 73rd Avenue.

Jonathan Hokklo

Trying to the longer term, Nonetheless Right here would ultimately wish to increase its brick-and-mortar presence to different areas, notably Los Angeles. However as a result of the corporate is independently funded, there are not any plans so as to add to its retail presence instantly. The model sells primarily direct-to-consumer however can also be provided at Bergdorf Goodman, Saks Fifth Avenue and different choose retailers.

Sonia and Maurice Mosseri grew up in Brooklyn, N.Y., grew to become highschool sweethearts, attended faculty collectively, acquired married and shortly after, created Nonetheless Right here by constructing on Sonia Mosseri’s pastime of hand-painting classic denims she’d been gathering since she was a baby. The road is now designed in New York and hand-finished in L.A. Denims retail for $235 to $280 for off-the-rack and as much as $425 for the painted kinds.

Along with the attire assortment, the corporate additionally partnered with its material mill, the New Denim Challenge, and a espresso farm in Guatamala to develop a Nonetheless Right here espresso bean utilizing composted supplies from its denim manufacturing course of. The medium roast mix is offered within the retailer — $24 for 12 ounces — and samples are free.


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