how this entrepreneur disrupted FPV drones


Vilde Wettergreen acquired into drones the identical manner her firm did: by pure happenstance.

However Vilde and her firm, Immerse Optics, are making a robust impression on the drone trade. Vilde Wettergreen is the C.E.O. of Immerse Optics, a Norwegian firm that began by making masks to create an immersive movie-watching expertise out of your telephone. Nonetheless, after receiving buyer suggestions and inspiration–together with studying that drone pilots had been utilizing their product as an FPV instrument– the corporate entered the drone sector. 

Vilde Wettergreen joined Immerse Optics quickly after.

Vilde Wettergreen
Vilde Wttergreen, CEO of Immerse Optics

In 2021, the corporate launched the DroneMask and has just lately advanced by including the DroneMask 2 into their lineup of merchandise. We reviewed the DroneMask 2, which you’ll be able to take a look at right here.   

Vilde mentioned that this shut buyer suggestions loop is her favourite a part of the job.“I really like sending our product to totally different folks within the drone trade and listening to their ideas about it,” she mentioned.“We acquired numerous good responses and I do imagine we’re the one FPV answer for digital camera drones which is admittedly, actually cool.” 

Vilde Wettergreen went to the Norwegian College of Science and Know-how, the place she earned a bachelor’s in psychology and a Grasp’s of Science from the Faculty of Entrepreneurship. And whereas she is new to the drone trade, she is not any stranger to the world of VR and working a enterprise. 

Vilde Wettergreen shares extra about Immerse Optics, DroneMask, and the way she grew to become a CEO (word this interview has been edited for readability and magnificence). 

Caroline Dobrez: Changing into a CEO is not any simple feat. Are you able to inform me just a little about your background and what led you to Immerse Optics? 

Vilde Wettergreen: I’ve a bachelor’s diploma in psychology. Earlier than I began my grasp’s diploma, I began an organization, known as Fornix, which is devoted to harnessing the potential of digital actuality publicity remedy to deal with psychological well being challenges. 

I believe it’s so thrilling to be part of the journey and construct one thing as an entrepreneur and see how far we are able to take it.  I really feel like, each the entrepreneurship and the spirit round working in such a small and versatile firm and scaling it up with immersive expertise. One of these work has been frequent all through my profession.

Caroline Dobrez: That’s very cool. Are you able to stroll us by means of a day within the life as CEO of Immerse Optics?

Vilde Wettergreen: Immerse Optics, began in 2016 after which they labored inside the film market after which the VR market, and I began in 2021 and launched the product inside the drone market, which is a drone masks. At the moment, my day is diverse. I do numerous follow-up with my consultants and test in with my two workforce members. We’re a very small workforce.

Additionally, it’s numerous technique planning and numerous speaking to prospects and influencers within the drone trade. We’ve got used it lots as a result of they offer us nice suggestions on our product for different updates. We keep forward of what folks need and the place the trade is heading.

A DJI Mini 3 drone with the DroneMask 2.

Caroline Dobrez: Are you able to discuss just a little bit about your product, The DroneMask? I do know it has an fascinating backstory…

Vilde Wettergreen: After going to the movie show in 2016, the founders had been impressed to recreate the expertise on smartphones so they may have the identical cinematic expertise wherever at any time. That was the MovieMask.

However then some YouTubers ordered the MagiMask. They used it for drone flying and so they posted their evaluations on YouTube. And all of the sudden in a single month, we had $70,000 in our internet retailer and we had been like, the place is that this coming from? And it was truly from the YouTube evaluations. So it was truly the shoppers who found us and helped us enter the drone trade. 

Caroline Dobrez: Discuss listening to prospects’ suggestions. That’s unimaginable. Are you into drones? Do you fly drones in any respect?

Vilde Wettergreen: I hadn’t flown a drone till I began at Immerse Optics, however now I’ve tried and I believe it’s actually enjoyable. I deliver a drone once I’m on trip. So, I’m going to Rondane, which is a nationwide nature park, in Norway. I intend to deliver my drone. I’ve the DJI Mini 2 and the DroneMask, after all. The DroneMask works with nearly all digital camera drones, so long as you may have the RC and one controller that makes use of your telephone. 

Caroline Dobrez: So, is it protected to say the DJI Mini 2 is your favourite drone? 

Vilde Wettergreen: Thus far, sure. I actually need to strive the brand new drones just like the Mavic 3. The DJI Mini 2 is my favourite drone because it’s simple to deliver round and journey and to get it with the drama.

Caroline Dobrez: In case you may fly your Mini wherever on the earth, the place would you fly it?

Vilde Wettergreen: I believe certainly one of my favourite locations on the earth is in Norway. I’d like to see the Northern lights. I believe that will be magical. That’s my dream and I believe I can notice it quickly as nicely.

Caroline Dobrez: Do you may have any recommendation for somebody who desires to get into the drone trade or begin their very own enterprise?

Vilde Wettergreen: A very powerful is at all times to know your prospects and to know which market you’re concentrating on first. So actually, perceive their ache factors and give attention to both. In case you’re going to be in a B2C enterprise you must focus in the marketplace. I really feel it is vital when beginning one thing after which you may broaden additional. However I really feel just like the deep data of your buyer is an important. 

And don’t be afraid to speak to folks within the trade to share your concepts and get suggestions on it. I really feel that’s so precious and likewise it’s essential simply to belief your self.

Vilde Wettergreen: And I really feel like everybody within the drone neighborhood could be very welcoming. So, I really feel similar to reaching out whether or not it’s an Influencer, YouTuber, or any individual locally, they’re actually useful. 

You possibly can join with Vilde Wttergreen by way of electronic mail at vilde@dronemask.com / vilde@immerseoptics.com and by way of LinkedIn

If you understand any nice drone ladies who should be profiled (together with you!) contact us right here. 

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