The Scandi superstar and social media favourite will current a 20-item, festive assortment simply in time for the vacations. The label is understood for its assertion social gathering attire.
“This assortment is ideal for the upcoming social gathering season. Rotate’s strategy to style is really upbeat, and we’re completely happy to deliver such a optimistic and vibrant message to H&M prospects,” mentioned H&M head designer of womenswear Ann-Sofie Johansson.
The capsule marks the fifth anniversary for the model, itself based as a capsule for legacy model Birger Christensen in 2020. The 150-year-old Danish home reached out to style influencers Jeanette Madsen and Thora Valdimars, who offered a primary assortment of seven daring and vibrant seems to be together with a buttoned-up, puff-sleeved minidress that turned an Instagram staple.
It landed on Gigi Hadid, whereas Kim Kardashian, Kylie Jenner and Katy Perry have additionally worn items from the model.
They offered their first Copenhagen Trend Week present for spring 2024 again in August.
The design focus has all the time been on vibrant, anti-minimalist social gathering items unusual for Scandi model. Eight core shapes and appears can be reinterpreted in new colorways for H&M. Lavender lace and a lavender and black floral print has been created completely for the capsule.
“Partnering with H&M permits us to infuse a contact of recent magic into our traditional Rotate model. Our temper board is brimming with celebratory imagery, parts of Scandinavian glamour and themes of empowerment and femininity,” Madsen and Valdimars mentioned. The gathering is supposed to “promote empowerment and pleasure within the wearer.”
The favored minidress can be accessible in white and the floral print, whereas a ruched, shoulder-baring mini can be accessible in pink or the floral print.
Different attire together with a blazer model, a midi-length and two quick, body-con types can be accessible, as will a bandeau high and coordinating skirt.
The gathering can be accessible Nov. 28.