For Speedy Launch:
December 12, 2023
Brittney Williams 202-483-7382
St. Augustine, Fla. – St. Augustine diners simply may suppose twice about chowing down on fried rooster after they see—and listen to—“Hell on Wheels,” PETA’s guerilla-marketing marketing campaign that includes a life-size rooster transport truck lined with photos of actual chickens crammed into crates on their solution to a slaughterhouse, full with precise recorded sounds of the birds’ cries and a subliminal message each 10 seconds suggesting that folks go vegan. The vexatious car will traverse St. George Avenue—simply three minutes from Chick-fil-A and near different meaty eateries—earlier than shifting on to confront native diners at The Blue Hen Cafe, Mojo Previous Metropolis BBQ, Zaxby’s, Dick’s Wings & Grill, Buffalo Wild Wings, Candlelight South, and Brisky’s BBQ as a part of the group’s East Coast tour.
When: Thursday, December 14, 12 midday
The place: On the intersection of St. George Avenue and Cathedral Place, St. Augustine
“Behind each barbecued wing or bucket of fried rooster is a once-living, delicate particular person who was crammed onto a truck for a terrifying, depressing journey to their demise,” says PETA Govt Vice President Tracy Reiman. “PETA’s ‘Hell on Wheels’ truck is an attraction to anybody who eats rooster to keep in mind that the meat business is merciless to birds and the one variety meal is a vegan one.”
PETA—whose motto reads, partially, that “animals are usually not ours to eat”—opposes speciesism, a human-supremacist worldview, and gives a free vegan starter package on its web site.