Ghiaia Cashmere, a Menswear Line, Unveils a Southern California Retailer – WWD


A contact of Italy has landed in the midst of Southern California.

Davide Baroncini is opening a brand new retailer within the prosperous city of San Marino, Calif., proper subsequent door to Pasadena, to showcase his Ghiaia Cashmere menswear assortment designed in California and produced in Italy.

Baroncini, standing in the midst of the quaint area housed inside a historic Nineteen Twenties constructing, factors to the distinctive options that make up his new outpost, which opens on Monday.

Employees have spent greater than a month restoring the worn terracotta ground. On one aspect of the previous antiques retailer is a marble-topped hearth accented on both aspect with two chairs. In the course of the room is a Nineteen Thirties wooden and glass show case initially housed at a Chicago retailer. There’s a cozy nook the place prospects can sit and drink espresso made out of a complicated cappuccino machine. And within the again is a patio with a gurgling fountain the place lunch or dinner might be ready for particular events utilizing two stoves off to 1 aspect. “It’s a social haven,” Baroncini mentioned.

Baroncini has sturdy Italian roots. He grew up in Sicily and labored for vaunted Italian designer Brunello Cucinelli in wholesale and retail visible product data. He moved to Southern California a number of years in the past the place his spouse, Pia, grew up and is firmly entrenched right here.

To start with, the couple lived in a small condominium in Venice, the Los Angeles seaside neighborhood that has its personal set of canals, which acquired the Italian creator fascinated about beginning his personal line. Together with his spouse’s assist, it launched 4 years in the past.

At first the choices for his label, named for the rounded seaside stones close to his Sicilian dwelling, have been primary. It was a modest collection of cashmere crewneck sweaters. Over time the gathering expanded to cotton as a result of cotton is extra standard and sensible in Southern California. The clothes went from cashmere sweaters to cotton sweaters, cotton pleated pants, work shirts, button-down shirts, swim shorts, blazers and footwear.

Shortly after beginning his model, Baroncini opened his first retailer in 2020 within the Burlington Arcade in Pasadena. It was a speck of an area at solely 340 sq. ft, nevertheless it acquired his model’s identify on the market, serving to it to develop into carried by e-commerce websites together with Mr Porter, Matches and Fwrd.

Then an antiques retailer shuttered at 2557 Mission Avenue in San Marino, an idyllic place that captured Baroncini’s appreciation of magnificence and old-world appeal. He lovingly describes the sunshine that filters by way of the gorgeous bushes the place there’s a small-town ambiance in a neighborhood the place the median home value is $3.9 million. “It seems to be like a film. It’s magical,” the Italian native mentioned.

Baroncini travels forwards and backwards to Italy to supervise the clothes line’s manufacturing, which makes use of cashmere yarns sourced from Cariaggi, a decades-old yarn provider in Italy’s Marche area. All of the cotton yarn comes from Italy, too. The road he creates exudes quiet luxurious with informal kinds at dwelling in California or in an Italian village.

Despite the fact that the model’s identify has the phrase “cashmere” in its title, about 50 % of manufacturing lately gives cotton when trousers, shirts and equipment are factored in. There are cashmere joggers for $1,055, cashmere sweaters for $795, cotton work shirts for $490, cotton knit polos for $695 and pleated pants for $595.

“The whole lot is Made in Italy,” Baroncini mentioned proudly. “Folks like to purchase high quality clothes, and we humbly attempt to try this.”


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