FAA 2023 vacation advertising and marketing marketing campaign embraces new drone pilots


The Federal Aviation Administration is rolling out its 2023 vacation advertising and marketing marketing campaign this week — and it means that many drones might be given as Christmas presents this yr. Which means a recent crop of latest drone pilots.

The FAA’s 2023 Vacation “12 Days of Drones” Security Marketing campaign runs every weekday from now via Dec. 22. Every of the 12 days hones in on a distinct facet of drone security. Provided that the subjects are newbie targeted, it’s clear that the marketing campaign is essentially centered round folks planning to offer or obtain a drone as a vacation reward.

For instance, the primary day (that was yesterday) was all about taking the Leisure UAS Security Check (TRUST), which is a free-to-take on-line coaching course that culminates with a reasonably easy on-line quiz. At this time (Day 2) is about drone registration, which is required by the FAA for all drones weighing 0.55 lbs or extra and could be executed for $5 via the FAA.

Although, some subjects are a bit extra related and relevant to the professionals. On Day 3 (approaching Monday), it’s all about Distant ID, which is without doubt one of the hottest subjects in drones proper now. Distant ID regulation technically went into impact in September 2022, however the enforcement deadline has been prolonged till March 2024, making for some spicy conversations across the rollout (and the dearth of obtainable Distant ID modules).

That mentioned, whereas the FAA could also be bracing for a set of latest drone pilots, that hardly means the drone business is rising as former leisure pilots drop out (and presumably tackle new hobbies). That’s a minimum of based on the Drone Market Report 2023, which is put collectively by German market analysis group Drone Business Insights (DII). DII predicts the leisure aspect will “basically stay stagnant,” although it may truly gradual, given a compound common development charge (CAGR) of -0.3%. In distinction, the general drone market, which incorporates each industrial and leisure, is about to develop to $54.6 billion by 2030. That breaks right down to a compound common development charge (CAGR) of seven.1% — clearly pushed by development on the industrial aspect.

So what does every day of the FAA’s 2023 vacation advertising and marketing marketing campaign entail? Briefly, it’s a sequence of security messages which might be posted on the FAA’s DroneZone Twitter (erm, X) and Fb accounts all through the month. It additionally entails a cute little video with festive animations:

The precise rundown of subjects goes like this:

  • Day 1 (12/7): The Leisure UAS Security Check (TRUST) 
  • Day 2 (12/8): Register and mark your drone
  • Day 3 (12/11): Distant ID
  • Day 4 (12/12): Grow to be a certificated distant pilot
  • Day 5 (12/13): The place can I fly
  • Day 6 (12/14): Airspace authorizations — LAANC
  • Day 7 (12/15): “Climate” or to not fly
  • Day 8 (12/18): Flying at evening
  • Day 9 (12/19): Drones for everybody
  • Day 10 (12/20): Flying over folks
  • Day 11 (12/21): Drones and careers
  • Day 12 (12/22): Drones for good

By the way in which, for those who want Christmas reward concepts, try my 2023 Vacation Drone Present Information. It outlines the most effective drones to reward this yr. And even when your finances isn’t that e-book, it’s acquired tons of different concepts of presents for drone pilots.


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