It’s with nice pleasure that we introduce Italy’s oldest and most storied hat-maker. Discover ways to put on a hat with Borsalino
Whereas newness and novelty drive a lot of the luxurious trend and attire world, the worth of custom and expert experience can’t be overstated, and Borsalino has practically two centuries of information about haute headwear, uncooked supplies, and designs that defy passing developments.
The hat is a cultural image, an indication of belonging. It’s the proper accent to precise character and authentic aptitude—maybe not like every other merchandise of clothes or accent.
put on a hat
Q: Earlier than we get into the historical past of Borsalino…what’s the only most necessary issue to contemplate in easy methods to put on a hat? Is it the climate, or sizing of the hat, or matching the fashion to your outfit…?
A: An important consider choosing a hat is that it communicates particular person fashion. The hat is a cultural image, a illustration of particular person aesthetics and style, an indication of belonging. It’s the proper accent to precise character and authentic aptitude—maybe not like every other merchandise of clothes or accent.
Q: Borsalino makes many kinds of hats. May you give us a short overview of the kinds of hats and a short description or background on every?
A: Borsalino is thought for its basic, medium-brim felt hat, created by founder Giuseppe Borsalino and given its iconic standing by the world of cinema. Everybody is aware of it.
However in current collections, finest sellers are literally types that talk to a extra modern viewers particularly youthful and largely female markets. Borsalino is just not solely about legendary felt in all its kinds, but in addition each kind of headgear created with the identical degree of stylish craftsmanship and artisan savoir-faire from the hand-woven summer season Panamas to the modern mastery of sequined material caps.
Discovering your hat measurement is straightforward: you have to measure the circumference of your head, one centimeter above your ears. Use a versatile tape measure (or swing by your native tailor to have them measure). That quantity corresponds to your European measurement, which is able to vary from about 57 to 61.
Borsalino historical past
Q: Only a few manufacturers that also exist right this moment have 164 years of historical past—and at that, solely making hats! What’s it wish to have such a legacy? How has the enterprise modified over that point, and extra lately with the shift to e-commerce?
A: Since 1857 Borsalino has been dedicated to a manufacturing course of handed down from era to era, which represents the maison’s final cultural worth and DNA. It’s the corporate’s heritage and successful ingredient. However Borsalino’s ongoing mission by no means loses sight of the significance of dialogue with the modern-day world.
As we speak, hats are not useful equipment used to easily defend oneself from weathering components just like the chilly or the solar. They’ve grow to be objects of need, emotionally chosen by the wearer.
This evolving and modern dialog additionally implies that utilizing modern instruments like e-commerce and social media has helped strengthen a kindred sense of group and belonging, in addition to talking on to new youthful generations.
Q: I’ve been to the Borsalino store inside Galleria Vittorio Emanuele II in Milan. It’s tiny however very environment friendly and well-organized. What’s the worth of a bodily retailer to right this moment’s hat shopper?
A: Our shops are magical locations the place model lovers can encounter the world of Borsalino, whether or not one tries on a brand new mannequin, receives fashion ideas, or just wishes to expertise hat experience.
The Milanese boutique in Galleria Vittorio Emanuele II has been energetic since 1883 and deserves a separate point out. Inside this valuable house, one can really breathe within the historical past of the Maison in opposition to the backdrop of one of the crucial well-known metropolis views.
Iconic hat types and supplies
Q: What’s your favourite method to put on a hat? Inform us easy methods to put on a hat by Borsalino.
A: The world of cinema is a giant supply of private inspiration, so my favourite go-to items would come with the basic medium brim felt hat worn barely lowered on the brow. However basically, there are various other ways to put on a hat, and nobody must be afraid to experiment with individuality and private fashion.
Q: Borsalino makes actually stunning hats. Inform us about a number of the particular design components or supplies which can be distinctive to the Borsalino model.
A: Borsalino collections are created underneath the creative path of Inventive Curator Giacomo Santucci who has reconstructed a brand new idea of magnificence based mostly on a correlating dialogue between artwork and craftsmanship.
Inspiration originates from the corporate’s DNA and the second half of the nineteenth century, an period characterised by religion in progress, optimism and democratization of artwork. All these necessary components are translated into the hats and enhanced by sturdy nuances of joie de vivre, variety, and the liberty of private expression.
Q: What are the first supplies you utilize, and what are the professionals and cons of every one?
A: Felt is the primary materials for the winter season. It’s a delicate, resistant, and richly-hued materials obtained with out spinning, weaving, or knitting. Originating from pure uncooked supplies, it follows a course of that has been handed down by generations since 1857. Greater than 50 handbook steps and seven weeks of processing are required to create only one hat.
Straw is the selection materials for Spring/Summer time. It’s garnered from leaves of the dwarf palm (Carludovica Palmata)—in any other case generally known as the Panama palm—which Borsalino selects within the most interesting and most valuable high quality. Making a hand-woven Panama can take as much as 6 months to create only one piece.
Q: What’s the quintessential piece from Borsalino? starter merchandise for the fashionable tastemaker?
A: Quintessentially means iconic so surely despite the fact that it’s been talked about earlier than, one has to go along with the basic medium brim felt mannequin launched by founder Giuseppe Borsalino. It’s a hat that has transpired quite a few eras and types.
To at the present time it nonetheless holds a singular and inimitable allure.
Q: Although the final 12 months has been extremely difficult—what’s one optimistic factor that has come out of the pandemic, for you personally or for the enterprise?
A: The pandemic was sudden, unpredictable and a digital unknown, so it has pressured all the world to decelerate. Borsalino has taken this second to rethink its inside dynamics and easy methods to higher exterior communication, which has led to an accelerated firm’s digitization course of. This profound cultural methodology has most actually remodeled the best way individuals work.
By leveraging and exploring new tech options has in the end helped simplify easy methods to obtain aims. On this method, the corporate’s actions have in essence grow to be extra agile, closing distanced gaps between companions, shoppers and suppliers.
Q: Vacationers have come to Italy for years to find new (and previous) names in luxurious trend equipment. Why do you suppose Italians are so good at design and craftsmanship?
A: Being surrounded by historic and creative heritage is actually an necessary consider why Italians are so good at design and craftsmanship. Magnificence is an intrinsic a part of each Italian’s schooling rising up. Moreover, Italians have been capable of protect nationwide centurion know-how with ardour, enthusiasm, and ability whereas evolving and pushing it into the longer term.
Q: As an insider, what are your favourite spots in Milan to eat, take aperitivo, and store? Favourite bars? Finest historic/touristic spots to see? Are there any locations you’d recommend our readers not miss in the event that they go to (once we can journey extra freely once more)?
A: For me, Milan represents a sentimental net. Each nook is linked to a sequence of cherished recollections. Other than the extra conventional vacationer locations just like the Duomo, Galleria Vittorio Emanuele II, Teatro alla Scala and Castello Sforzesco, I’d advocate a go to to the Triennale Museum, which at all times affords stimulating exhibitions.
One other favourite place is the Guastalla Gardens, certainly one of Milan’s oldest and smallest parks filled with colour and quaintness. Outdoors town heart, a go to to the Isola, a historic district that contrasts with the modernity of the Porta Nuova skyscrapers, is certainly price a go to. It’s additionally the world the place one can discover the Ratanà restaurant (certainly one of my favorites) that options basic but modern Milanese delicacies.
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